Globally, the kitchen appliances market comprises instruments or devices designed for smooth functioning of kitchen activities. Kitchen appliances are used mainly for food preparation, cooking, storage and cleaning functions. The Global Kitchen Appliances Market is expected to touch $253.4 billion by 2020, registering a CAGR of 6.4% during the forecast period 2014-2020.
The global kitchen appliances market can be segmented based on product structure into two categories - ‘Large/Major appliances’ which include refrigerator, dishwasher, microwaves, cooktops, ovens, hobs, and kitchen chimneys; and ‘Small/Minor appliances’ which include food processors, mixer grinders, blenders and juicers, coffee machines,
kettles, grills and fryers.
Home Appliances and Kitchen Items market is going to grow as we see the push to use PNG and LPG in both Rural and Urban Areas, also the nuclear family system will make its space in demand for the Kitchen Items, but comparing Stove Kraft with listed peers the IPO seems to be very pricey seeing the weak financial performance, Prestige is the King of every kitchen, and in India, we can easily see that people don't spend regularly on kitchen items, also we have a huge repair market, our spending habit isn't like Europe or USA were they through away bad appliances. Also, the Kitchens items like cookers run a generation-long, there is no doubt that market is very strong and there will always be demand for high-quality appliances but the financials of Stove Kraft doesn't look promising. Though the brand is slowly getting recognition mostly we see that ladies will go with the established name of Prestige. Instantly the IPO may not give hefty returns but over a period of time as the brand gets the traction and starts improving financials market will reward handsomely.
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